Leipziger Messe International: Heritage trade shows in Russia and China
German companies have until 5 June to apply to participate in the official German national stand at denkmal Moscow
This October, Leipziger Messe International (LMI) will be hosting not one but two international trade shows abroad dedicated to restoration and museum technology. denkmal Moscow will be held from 14 to 16 October, followed by Heritage Preservation China (HPC) in Jinan from 26 to 28 October. Both exhibitions will cover the full range of heritage conservation, restoration and museum technology. The successful concept behind denkmal Leipzig – the European Trade Fair for Conservation, Restoration and Old Building Renovation – has been adapted to the specific needs of Russia and China.
This year, denkmal Moscow will be moving to the historic VDNKh exhibition centre – itself a unique area of monuments containing more than 75 listed buildings and other structures which is gradually being restored. The grounds will provide just the right setting for this industry event for manufacturers of materials and technology as well as conservators, restorers, specialist builders, planners, developers and investors. The exhibition will be supplemented by a varied congress programme featuring speakers from Russia and abroad. Participants will be discussing aspects of the conversion and revitalization of historical buildings under modern conditions. The programme will also address the training and development of restorers. Conservators, restorers, developers, architects, educational institutions and manufacturers from Germany are invited to share their experience and explain their solutions in both areas. Meanwhile, at the Restoration Exchange, the Government of Moscow will be providing information about its restoration projects planned for the coming years.
Participation in denkmal Moscow is especially attractive to German exhibitors. The German Ministry for Economic Affairs and Energy supports companies appearing on the official German national stand. Applications are accepted until 5 June. Incidentally, LMI will also be organizing this joint stand.
Following its debut in Xi’an in 2009, this year Heritage Preservation China will be held in Jinan, capital of Shandong province. Here, too, German companies can participate in LMI’s German pavilion. “Many regional governments in Germany subsidize participation in HPC – in some cases with up to €10,000” explained project director Ulrich Briese. With the Chinese state stepping up investment in the preservation and restoration of architectural and cultural treasures, interest in western products and technology is rising. Moreover, growing awareness of the need to preserve cultural treasures in accordance with international standards and to protect them from environmental pollution means the conditions for entering the Chinese market are ideal.
The special events during HPC will address for instance aspects of tourism and heritage conservation, the restoration of stone and wood, maintaining objects’ original colours, modern fixtures and fittings in museums, and the digitization of collections. HPC is expected to be attended by all 250 museums in the region – which also employ the majority of restorers and conservators. Moreover, in conjunction with the State Administration of Cultural Heritage, ICOMOS and UNESCO Beijing, the organizers are also inviting visitors from other regions of China as well as from Japan, Korea and elsewhere in Southeast Asia to attend HPC. At HPC 2009, 90 exhibitors from China, Germany, Italy and Taiwan unveiled their products and technologies to 3,164 registered trade visitors from nine countries.
Introducing Leipziger Messe International GmbH (LMI)
Leipziger Messe International (LMI) is part of the Leipziger Messe Group. It specializes in developing, carrying out and supporting concepts for trade shows and events in international markets. Every year, LMI organizes about 30 German missions to trade fairs held abroad. Its clients include federal and regional government bodies, public institutions and the private sector. LMI supports clients all the way from market analysis and conception to advice on funding opportunities and entry formalities as well as organization and execution on the ground. Specializing in the regions of Eastern Europe, Russia, China and Southeast Asia, LMI also organizes its own trade shows and works together with ten established trade fair operators.
Abteilung Kommunikation Unternehmensgruppe
Ms Claudia Laßlop
Phone: +49 (0) 341 / 678 65 79
Fax: +49 (0) 341 / 6 78 16 65 79