Successful business year for foreign trade fairs
Full order books for federal government participations and a lot of interest in globally-oriented industry meetings
With a total of 35 German joint attendances and country participations, as well as nine cooperation and own events, the year 2017 turned into one of the most successful business years for Leipziger Messe International GmbH (LMI), and allowed the company to continue the positive trend of the previous year. It is the result of, among other things, numerous engagements by the Federal Ministry of Food and Agriculture (BMEL), the Federal Ministry of the Economy and Energy (BMWi), and the strong German export industry. Particularly medium-sized companies are increasingly presenting their products in international markets under the “Made in Germany” label and with the professional support of LMI.
This service was used by 50 German exhibitors at FIHAV in Havana, for example. The German joint participation, organised by LMI on behalf of the BMWi, was fully booked. FIHAV is the main presentation venue for capital and consumer goods in Cuba. German companies are only able to participate in the trade fair through a joint participation, which will again be organised by LMI in 2018.
LMI also concentrates on foreign trade fair participations in the cosmetics and books segments. In these industry sectors, LMI has established good connections through the industry meetings that are organised by its parent company Leipziger Messe, which also benefits the joint participations. In 2017, LMI once again accompanied German exhibitors to China Beauty in Shanghai and Cosmoprof in Hong Kong, among others. Both trade fairs are similar to the Cosmetic Business event that is organised by Leipziger Messe in Munich. Joint presentations were held at the Beijing International Book Fair in Beijing and ADIBF in Abu Dhabi in collaboration with the Börsenverein des Deutschen Buchhandels.
The year 2018 promises to be another good year for engagements. At this time, the calendar already lists 43 joint participations. It will also be the first year that LMI is working on all continents, as the company will be in Melbourne at Fine Food Australia on behalf of the BMEL in September.
LMI successfully organises restoration fairs
“denkmal Russia-Moscow”, which is organised by LMI, finished with a record result in November. This international trade fair for restoration, the protection of historical monuments and museum technology welcomed 3,450 trade visitors (2015: 2,970), 106 exhibitors (2015: 80) and more than 100 presenters as part of the technical programme. It was organised by Leipziger Messe International (LMI) in close collaboration with the Verband der Restauratoren. With the support of Moscow’s municipal government and the Russian culture ministry, the 4th denkmal trade fair has established itself as the only Russian trade fair for restoration and the top industry event in the country. The next “denkmal Russia-Moscow” will take place in 2019.
In August, Russia’s culture ministry attended the restoration trade fair Heritage Preservation International (HPI) in Shanghai with its own stand, and also sent a delegation. HPI, which is also organised by LMI, garnered the attention of exhibitors as well as trade visitors. Shanghai possesses a wealth of European architecture, and when it comes to the restoration of this heritage, the Chinese endeavour to include the know-how of European experts. This is the first time that LMI organised the trade fair jointly with Shanghai Jianwei Cultural Heritage Conservation Ltd., which had organised its own trade fair previously. The partnership enabled both organisations to bundle their potential. The next HPI will be held in August 2019.
Successful inauguration of new convention format
LMI already had two other successful industry meetings on its calendar during the first six months of the year. The Forum für Orthopädietechnik (RFPO) was held in Moscow for the first time as part of the international trade fair “Integration Life Society” of Messe Düsseldorf. With this event, LMI developed a completely new event format for orthopaedic technology in Russia. It was the first time that all market participants on the provider and demand side from across Russia were included in the design of the event, and a joint training and further education platform was born. The trade fair duo Integration and RFPO welcomed more than 130 exhibitors from 13 countries.
Preparations for ISPO 2019 in Japan
In terms of contents and design, the forum draws from the experience of Leipziger Messe GmbH with the international trade fair and the world congress OTWorld. LMI’s engagement at the world congress of the International Society for Prosthetics and Orthotics (ISPO) also emerged from the collaboration for OTWorld. In May, LMI supported 120 exhibitors from 31 countries with all required services at ISPO 2017 in South Africa, and was also in charge of the German joint stand. Preparations for ISPO 2019 in Japan are already under way.
About Leipziger Messe International GmbH (LMI)
Leipziger Messe International (LMI) is a part of the Leipziger Messe group of companies. It specialises in developing, organising and managing concepts for trade fairs and events in international markets. LMI organises German joint participations abroad on behalf of the federal and state governments, public institutions and private industry. It supports its customers with services that range from market analysis and the design phase to advisory services regarding financial support options and travel modalities, and can also look after on-site organisation and implementation activities. With a focus on Eastern Europe, Russia, China and South-East Asia, LMI organises its own trade fairs and cooperates with organisers of established industry fairs.
Ms Heike Fischer
Phone: +49 341 678 81 81
Fax: +49 341 678 81 82
Abteilung Kommunikation Unternehmensgruppe
Ms Claudia Laßlop
Phone: +49 (0) 341 / 678 65 79
Fax: +49 (0) 341 / 6 78 16 65 79